Achtmaal - Pareidolia

Look again… can you see it?

What are we looking at? I don’t know, to each his own. That is exactly the charm Achtmaal wants to use this year to be innovative with its design, named ‘Pareidolia’. Designer Maurice Konings is clear: “For our design we created nothing; actually, you don’t have to see anything in it.” With that, they are trying to appeal to the imagination.

The other designers, Jeroen Havermans, Kevin Frijters, Frits Sprenkels and Kevin Hereijgers confirm this with a wink. With the usual guild of designers they looked at the ideas on the table but these five designers had already figured out the concept together. Frits Sprenkels knew what direction they wanted to head in: “At first we wanted to create something in which different people could see different things. Later on we found out that this effect already has a name, the pareidolia-effect.” If you search for this effect online, it is immediately clear what this float refers to.

According to Jeroen Havermans they started with big ideas: “At first we thought of a design with shadowy figures surrounded by smoke as a starting point. Eventually we ended up with clouds and we encountered the pareidolia-effect everywhere.” It’s an abstract design that the designers want to use to entice the audience to use their own imagination on the float. Everyone will see something different in the interconnected beams.

The floating and loose construction isn’t necessarily what the pareidolia-effect needs to be, but the cloud is preferred over a fixed form. The white-on-white appears to become a puzzle on its own without a concrete design. The required production work has already been brainstormed. And that is why the designers take their hats off to the neighbourhood committee for taking on this challenge because this construction year and float will truly be a little different.

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Kevin Frijters (36) works in landscaping; Jeroen Havermans (43) owns an architectural design agency; Maurice Konings (53) gardener; Frits Sprenkels (51) utilities engineer and Kevin Hereijgers (43) engineering teacher.

Original Dutch Text: Kris Verdonk
Translation: Bas Booij
Photo: Tess Mutsters

Hamlet Achtmaal
www.buurtschap-achtmaal.nl

This article is brought to you by Corsief. An independent magazine about corsos in general and the Zundert flower parade in particular. The magazine is produced entirely by volunteers, who are all more or less active in the Zundert flower parade world. Corsief is entirely full-colour and appears four times a year.